Our Roles:
- Consulting
- Business Realization & Transformation
- Growth Strategy
The Challenge
Although ApplianceCo wanted to move into the smart home industry, they needed to differentiate themselves from other retailers in the same space while also continue to consistently provide top-notch service to their current customers. They desired to become more relevant in their customers’ daily lives, providing value far beyond the initial appliance purchase.
For example, ApplianceCo was interested in offering automatic water filter ordering or automatic repair scheduling based on appliance usage. To make it happen, ApplianceCo needed a new business model for a new digital services business within their brand.
However, the company needed to know how to manage the transition from transaction-based business to digital services. They also required insight into what business model made the most sense before moving forward.
The Solution
Expert Consulting & Business Realization From Start to Launch
The team at Sprosty collaborated closely with ApplianceCo over the course of a year and a half to build a new business area within the company. Through expert consulting, we helped ApplianceCo understand the role of customer engagement and experience management to best protect their current share in the marketplace with their existing customers.
We continued by identifying alternative tech platforms ApplianceCo could use to provide the solutions they wished to offer their customers. Armed with these insights, we helped the company analyze and create a business model that made sense for their unique needs.
After recommending the services the company should offer based on the new business model, we aided in the negotiation and contracting with the various partners required to execute those services. Our team didn’t just listen and walk away. Instead, we did what it took on a daily basis to build a brand new business to help ApplianceCo reach their goals.
The Result
A Launch-Ready Connected Home Business
ApplianceCo was poised and ready to enter the market with a new, launch-ready connected home business that would increase their bottom line via new revenue streams, enhanced customer acquisition and current customer retention. With data-based insights and expert guidance, they could move forward with confidence.
ApplianceCo was ready to enter the market with a completely launch-ready connected home business.
ApplianceCo walked away understanding the types of services they should provide as well as the partners required to offer those solutions based on a custom-tailored business model.
Understanding how to make a smooth transition from transaction to digital services, the company could move forward without sacrificing the customer experience, protecting customer retention.
*We take our clients’ confidentiality seriously. The results are real, the company name isn’t.