Growth Strategy
Our growth
strategy work
Business growth strategy consulting is Sprosty Network’s primary focus. In chemistry, a catalyst accelerates a chemical reaction. We serve as your growth catalyst by collaboratively identifying, defining, and evaluating growth opportunities. Most importantly, and this is a key point of differentiation from most strategy consultants, we help you determine the best path forward and work with you through execution. We don’t pull punches either – when the facts and analysis don’t support a “go” decision, we say so.
Our project teams combine business operator and executive general manager experience with skilled practitioners and subject matter experts. This broad skill set positions Sprosty Network well to help you evaluate the feasibility of new opportunities from the perspective from having built and launched many new businesses within large enterprises.
Our focus is organic growth in the form of new lines of business, products, services and strategic partnerships. Whether taking an initiative all the way from idea through execution or taking on a specific challenge, we get you there faster with a greater chance of success.
- Growth Analysis and Insights
- Domain Opportunity Mapping
- Growth Portfolio Management
- RetailXelerator Programs
We provide broad quantitative and qualitative industry analyses with customer and industry insights to identify white-space opportunities. We help establish a set of growth options with an analytical framework to establish priorities for further development. This typically includes:
- Customer insights
- Adjacency Analysis (see Domain Mapping below)
- Internal Capability Analysis
- Market sizing
- Value-chain analysis
- Competitive dynamics
- Key technology trends
- Strategic partner mapping
Our analytical framework and tools focus on translating customer needs into differentiated and disruptive value propositions. By combining customer insights with market sizing and value chain mapping, we help you identify opportunities that others might miss and often drive a greater share of the respective ecosystem value by developing strategies that expand your reach across the different value pools within the value chain.
Many new growth opportunities are related but lie outside of the core business. Our experience is that these adjacent spaces are often the source of transformative growth opportunities. Most of our high impact growth strategy projects involve multiple adjacent spaces, or Domains. Domains usually focus on a few key and related customer value propositions. An example would be the Smart Home domain, where the primary value propositions are convenience, peace of mind, safety and security, energy efficiency, and so forth.
Within a specific domain, it’s common for a given company to have several go-to-market opportunities, especially when strategically sequenced.
For example: Step 1 could be offering a new service, next, Step 2 might be expanding within the value chain (potentially deeper vertical integration), and then Step three could be providing more of products and services that are natural companions of the service launched in Step 1.
Now imagine simultaneously evaluating a few different domains, and the alternative businesses and paths within each domain. This is a highly efficient approach to identify and evaluate alternative holistic business model opportunities and the potential for long-term incremental and transformational growth.
For clients whose objective is identifying a range of different, but related growth opportunities, this approach can establish a rationale portfolio of new growth opportunities and integrate any ideas or businesses currently in development.
Portfolio as a process is the key difference between a deliberate commitment to innovation, and having what might be good ideas for products, services, new channels, etc. The portfolio approach is what drives new opportunities from insights and ideas to business concepts, experiments, and scaled businesses. Our focus here is objective evaluation while driving fast, inexpensive learning and further development based on moving business concepts through three major stages of maturity: discovery, incubation and acceleration.
We complement core ecosystem analysis and business development with an execution framework for initiatives across Discovery, Incubation and Acceleration stages. The metrics in our management system provide the visibility needed by innovation leadership to manage and drive their portfolio.
Our corporate clients are universally interested in leveraging the innovative new solutions offered by startup companies. To support this interest, we built the RetailXelerator program to specifically accelerate our clients desire to engage the startup community. We tailor each program specifically to the needs of our clients, vs. leveraging the broader accelerator ecosystem which focuses more on driving, and extracting, value from the startups themselves.
Growth Analysis and Insights
We provide broad quantitative and qualitative industry analyses with customer and industry insights to identify white-space opportunities. We help establish a set of growth options with an analytical framework to establish priorities for further development. This typically includes:
- Customer insights
- Adjacency Analysis (see Domain Mapping below)
- Internal Capability Analysis
- Market sizing
- Value-chain analysis
- Competitive dynamics
- Key technology trends
- Strategic partner mapping
Our analytical framework and tools focus on translating customer needs into differentiated and disruptive value propositions. By combining customer insights with market sizing and value chain mapping, we help you identify opportunities that others might miss and often drive a greater share of the respective ecosystem value by developing strategies that expand your reach across the different value pools within the value chain.
Domain Opportunity Mapping
Many new growth opportunities are related but lie outside of the core business. Our experience is that these adjacent spaces are often the source of transformative growth opportunities. Most of our high impact growth strategy projects involve multiple adjacent spaces, or Domains. Domains usually focus on a few key and related customer value propositions. An example would be the Smart Home domain, where the primary value propositions are convenience, peace of mind, safety and security, energy efficiency, and so forth.
Within a specific domain, it’s common for a given company to have several go-to-market opportunities, especially when strategically sequenced.
For example: Step 1 could be offering a new service, next, Step 2 might be expanding within the value chain (potentially deeper vertical integration), and then Step three could be providing more of products and services that are natural companions of the service launched in Step 1.
Now imagine simultaneously evaluating a few different domains, and the alternative businesses and paths within each domain. This is a highly efficient approach to identify and evaluate alternative holistic business model opportunities and the potential for long-term incremental and transformational growth.
For clients whose objective is identifying a range of different, but related growth opportunities, this approach can establish a rationale portfolio of new growth opportunities and integrate any ideas or businesses currently in development.
Growth Portfolio Management
Portfolio as a process is the key difference between a deliberate commitment to innovation, and having what might be good ideas for products, services, new channels, etc. The portfolio approach is what drives new opportunities from insights and ideas to business concepts, experiments, and scaled businesses. Our focus here is objective evaluation while driving fast, inexpensive learning and further development based on moving business concepts through three major stages of maturity: discovery, incubation and acceleration.
We complement core ecosystem analysis and business development with an execution framework for initiatives across Discovery, Incubation and Acceleration stages. The metrics in our management system provide the visibility needed by innovation leadership to manage and drive their portfolio.
RetailXelerator Programs
Our corporate clients are universally interested in leveraging the innovative new solutions offered by startup companies. To support this interest, we built the RetailXelerator program to specifically accelerate our clients desire to engage the startup community. We tailor each program specifically to the needs of our clients, vs. leveraging the broader accelerator ecosystem which focuses more on driving, and extracting, value from the startups themselves.
Related Insights All insights
Related Case Studies All case studies