Our Roles:
- Consumer IoT
- Omnichannel UX
- Retail Go-to-Market Strategy, Format & SWAS
The Challenge
A leading computer case and backpack manufacturer sought distribution through the top retailer of consumer electronics in the US (TechShop*) of their SwissGear branded products.
Research indicated that SwissGear resonated strongly with TechShop*’s customer base. Our brief was to create and sell a new line of SwissGear products.
The Solution
We built partnerships with multiple merchant teams across accessory product categories.
We further extended the brand into new categories ranging from camera cases to computer peripherals. Going further still, we introduced SwissGear to TechShop*’s private label team, looking to also serve as an ODM supplier for multiple private label brands. The combination of SwissGear and private brand usage allowed the company to position products up and down the “good, better, best” product tiers.
The Result
We delivered on the request to “sell in” SwissGear products.
We then exceeded expectations by extending the brand into new categories and supporting TechShop*’s private label business. The overall portfolio of SwissGear and private label products raised average selling prices and overall margins across multiple categories. The multi-brand strategy (SwissGear + private label) resulted in a win-win for both SwissGear and TechShop*.
*We take our clients’ confidentiality seriously. The results are real, the company name isn’t.