Debra Russell

Debra Russell

Physical & Online Merchant, 20+ Years of Omni-channel Experience Driving Strategic Business Growth

Debra identifies innovative solutions across merchandising to help organizations exceed their growth objectives while enhancing their bottom-line profitability. Using a category portfolio approach with an emphasis on developing differentiated customer value propositions, she leads clients to improved return on investment. She translates strategic vision into actionable tactics for scalable business performance. Debra has held numerous leadership roles, most recently at Ebay, Inc. where she was responsible for multi-year strategic planning, competitive and customer analysis, site and SEO optimization, and marketing and promotional campaigns for the most significant retailers and sellers on the platform. Prior to Ebay, Debra held various merchandising, finance and planning roles at Best Buy where she was responsible for P&L management for multiple billion-dollar business units.