High-Growth Omnichannel Retailer Adorama Experiences Double-Digit Growth Year Over Year

Adorama, a high-growth omnichannel retailer of tech products and services for SMBs and consumers, wanted to scale faster than ever before. Unfortunately, they lacked the systems and processes required to do so. Self-aware enough to know they needed new business processes, they called on Sprosty for help.

Our Roles:

  • Growth Catalyst
  • Consumer Channels

The Challenge

Adorama lacked the business processes, internal communication and capabilities required to act on their aggressive growth plans. As a result, the company began struggling to keep up with business.

The Solution

Custom-Built Processes to Support Aggressive Growth Goals

Sprosty utilizes a blend of best practices, custom processes and tools to execute growth strategy quickly. Working alongside Adorama, Sprosty leveraged these best-of-breed practices to custom-build new merchandising, promotional, inventory and forecasting processes to support Adorama’s aggressive growth targets. Our team developed and coded unique forecasting tools to provide the company with new ways to look at the structure of their business.

A new operating structure was developed for the merchandising team, resulting in greater communication and accountability across Adorama’s various teams. We didn’t simply create the structure and walk away. Instead, our team worked side-by-side with Adorama, coaching them through the complete implementation of their new strategy.

The Result

Adorama Experiences Double-Digit Business Growth Year Over Year

The company has significantly improved their performance, increasing revenues and margins to record highs. Moving from a product-focused strategy to a customer-focused strategy by fully implementing the operating structure we developed, Adorama now experiences double-digit growth year over year.

Adorama’s Black Friday/Cyber Monday business more than doubled the following year after instituting Sprosty-developed processes.

They’ve also improved their partnerships with their suppliers and have learned to analyze and assess their business opportunities with new custom tools that aid in decision making. In addition, they now see a higher level of business acumen across their internal teams.

Adorama continues to experience double-digit growth year over year using Sprosty-developed business processes.

The company improved their strategic partnerships with their suppliers.

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They can now analyze and assess business opportunities and make informed business decisions with new custom tools.

*We take our clients’ confidentiality seriously. The results are real, the company name isn’t.

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