Our Roles:
- Growth Catalyst
- New Business Realization
- Consumer Channels
The Challenge
To leverage both the digital and physical realms in their business, PharmHealthCo needed a visible entry into digital health and chronic disease management.
As a result, they could teach their customers with chronic conditions to more easily manage their health, increasing their value with payors and healthcare providers.
Unfortunately, they lacked the internal competency in the internet of medical things (IoMT) technology and retail to curate available solutions, develop a strategy and bring a solution to life.
The Solution
An In-Depth Fact Base + Customer Journey Map = a Path to Success
The Sprosty team began by educating PharmHealthCo leadership on both the IoMT and retail ecosystems. We then compiled an in-depth, data-filled Fact Base to help the company understand the solutions available. Our team, in addition to former Qualcomm 2Net and retail experts, prioritized disease states, curated providers, assessed the value chain and defined the customer value proposition.
As a result of these efforts, we compiled a complete customer journey map that provided necessary insights into the customer value proposition. All our data and the customer journey map were then provided to PharmHealthCo in the form of a detailed whitepaper. Via a pragmatic approach, our work ended in the development of a path to success for the company.
The Result
A Working MVP Designed & Stood Up in 10 Weeks
As a result of Sprosty’s work, a physical retail lab minimum viable product (MVP) and health experience was designed and stood up in 10 weeks. PharmHealthCo now has a working prototype MVP that allows them to test chronic disease management engagement with their customers in a live retail environment.
In addition to the MVP, the company has a clear perspective on the disease states to prioritize on behalf of their customers as well as a defined customer value proposition to use for future endeavors. They have a distinct value chain and understand where they can play an influential role. Plus, they possess a lens into the future, so they can influence fair payment from payers or secure payer partnerships.
The final working, live prototype—developed in only 10 weeks—allows PharmHealthCo to test chronic disease management engagement with their customers in a live retail environment.
The company has access to a complete Fact Base, resulting in a clear perspective on their value chain, plus the understanding of the flow of money in different scenarios, their customer value proposition and their customer journey map.
*We take our clients’ confidentiality seriously. The results are real, the company name isn’t.