Our Roles:
- New Business Realization
- Consumer Channels
The Challenge
SecurityCo watched as their competition continued to demonstrate success inside traditional brick-and-mortar retail.
Although they understood their need to break into that space, they lacked a strong value proposition, offer and any of the critical elements required to support retail sales.
The Solution
A Trusted Partner From Offer Development to Deployment
The Sprosty team got to work, first assisting SecurityCo with creating a strong offer and value proposition that could be successfully executed in a retail environment. This included identifying and supporting the creation of retail-operating capabilities to support sales, set-up and activation.
After the initial development, our team created retail displays and fixtures to clearly demonstrate the product and its unique value proposition. Throughout the entire process, from development to deployment, we acted as the company’s outsourced business development team. We identified and facilitated commercial transactions between SecurityCo and retailers.
Our job wasn’t to simply create a new channel and walk away. Instead, it was our responsibility to partner with and support SecurityCo as they brought their product to market through development, training, labor and beyond.
The Result
A New Home Security Product & a New Commercial Retail Channel
As a result of our work, SecurityCo created a new smart home security product from the ground up. They then successfully entered into a commercial relationship with a large nationwide retailer. After entering into that relationship, the company successfully launched the smart home product into commercial retail. SecurityCo also walked away with the tools and knowledge needed to successfully push their business into new channels in the future.
SecurityCo developed a new smart home security product from the ground up.
They entered into a commercial relationship with a large nationwide retailer, resulting in successfully launching the product into commercial retail.
*We take our clients’ confidentiality seriously. The results are real, the company name isn’t.